I unwittingly moved 2 roads inside it. The advertising was really poor in my original area because it wasn't in their best interests to advertise it well. They probably did the bare legal minimum required because anyone/everyone who either didn't know or was slow to work out a solution and then got fined/charged accordingly was all money into their coffers.
They originally estimated it would net them around $2million per day, and had already factored that cash into their budgets. Then got annoyed when people were a bit more compliant than expected, and they had less money to work with.
Heartbreaking part is all of this was pushed through rather harshly on the original schedule despite COVID. No delays could be tolerated because they were already banking on that lovely cash rolling in. But given the extra complexities recently due to a global pandemic, maybe a bit of extra time to help everyone get sorted wouldn't have been unreasonable.
Cos this is all about looking after people's health, honest.