We felt obliged to visit the UK's offering and the result was a quite differing opinion between Mrs Ed and myself
She liked the concept of it (based on Stephen Hawkin's thought of the future of AI) and the fact that one could contribute a couple of descriptive words when inside which would be fed into a computer and returned shrouded by a couple of poetic lines for one to cherish, as well as the words being flashed up on a large internal screen for 60 seconds.
My gripe was first that, contrary to all the other pavilions we've visited (on three days now) this was the only one that forced the visitor to follow a snaking ramp
uphill while reading all the information flanking it under glass cabinets. The problem was it's
outside and it's
38C!!
No wonder most people simply shot straight up then straight out again - even the inside, though chilled by portable fans, was open to the air. The concept too of getting one's own two-penn'orth in light for a minute was a poor representation of what the UK
could do - design, innovation, efforts (some) toward renewable energy perhaps....surely we were not so pushed for ideas?
The Swiss one was er, unexpected - after the approach where one could twirl their national-flag umbrella underneath the building's mirror underside for selfie purposes, inside we were greeted by.....fog. Yes, real
fog. One could ascending a winding path through it or take an escalator, happily meeting at first floor level. When I think of many things Swiss have been renowned for, only a small corner acknowledged their famous Schindler lifts....the main thrust of their presence, according to the well-meaning rep who offered his assistance to us, was "innovation".
This drew the immediate retort from Mrs Ed, which I couldn't help being highly amused by,
"Well if you are promoting innovation how come you didn't allow women to vote until 1970-something?" The poor chap, whose English was a little stretched, was most humble and admitted the country was quite embarrassed about that! But Mrs Ed was quite right as they have just recently celebrated 50 years of female emancipation....