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British Airways advertising; are they bonkers?
#1356272
01/07/2012 12:14
01/07/2012 12:14
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Joined: Jun 2006
Posts: 32,122 Cumbria
stan
OP
Dr. Frankenstan
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OP
Dr. Frankenstan
Forum Demigod
Joined: Jun 2006
Posts: 32,122
Cumbria
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I keep seeing the latest British Airways advert on the telly, which is one of the multitude backing the Olympics. So far so good, nice to see big companies supporting Team GB *but* the tagline is...... Don't Fly. Support Team GB Eh What next? EDF energy saying "Proud to be the official energy suppliers to the games, now switch off your telly to save power" ? Surely the whole point of an advert is to get people to use your service, or am I just a bit naive here? Oh, and I know now why the southerners have an hosepipe ban......all the water is in the new Olympic swimming pools and water sports facilities!
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Re: British Airways advertising; are they bonkers?
[Re: stan]
#1356288
01/07/2012 13:40
01/07/2012 13:40
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Joined: Oct 2011
Posts: 702 Cornwall
jasgol
Enjoying the ride
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Enjoying the ride
Joined: Oct 2011
Posts: 702
Cornwall
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Glad I'm not alone here, I saw that and thought 'what the Dickens are they on about?!'
Horsing around's a serious business.
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Re: British Airways advertising; are they bonkers?
[Re: stan]
#1356289
01/07/2012 13:44
01/07/2012 13:44
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Joined: Oct 2011
Posts: 702 Cornwall
jasgol
Enjoying the ride
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Enjoying the ride
Joined: Oct 2011
Posts: 702
Cornwall
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'Where shall we go this year, Spain? Portugal? Italy?' 'Well British Airways said we shouldn't fly, and that we should stay here in this sodden country and support team GB' 'Oh, Ok then.'
Horsing around's a serious business.
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Re: British Airways advertising; are they bonkers?
[Re: stan]
#1356300
01/07/2012 14:44
01/07/2012 14:44
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Joined: Dec 2005
Posts: 12,546 Northumberland
AndrewR
I AM a Coop
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I AM a Coop
Joined: Dec 2005
Posts: 12,546
Northumberland
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People talk about the advert (just like we're doing), and say, "Hey, what a great bunch of guys BA are - willing to support Britain ahead of their own profits. Let's fly with them, rather than those Mick or Kebab-munching airlines, even though it will cost us a kidney each".
Dear monos, a secret truth.
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Re: British Airways advertising; are they bonkers?
[Re: AndrewR]
#1356314
01/07/2012 15:49
01/07/2012 15:49
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Joined: Sep 2009
Posts: 5,034 ation
szkom
Club member 2000
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Club member 2000
Forum is my life
Joined: Sep 2009
Posts: 5,034
ation
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People talk about the advert Nail on the head there. Next time you fly they will be in your head. Whether the ad works or not time will tell. Brand awareness however will be on the up.
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Re: British Airways advertising; are they bonkers?
[Re: cyborg7]
#1356374
01/07/2012 20:16
01/07/2012 20:16
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Joined: Jun 2006
Posts: 32,122 Cumbria
stan
OP
Dr. Frankenstan
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OP
Dr. Frankenstan
Forum Demigod
Joined: Jun 2006
Posts: 32,122
Cumbria
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Another case of oneupmanship in the form of what is being touted as "CSR" - corporate social responsibility. It kind of took off apace after Nike got caught & condemed using child labour and their PR machine failed to deal with it decisively and instead they compounded the problem before getting a grasp of it......
......I think it's beginning to get slightly suspicious now with the firms that invest the most in this area starting to look like they've got the most to hide.
Oh. My. Gawd! Are you telling us that BA use child labour to power the engines in their aircraft? (I now have this picture of a cramped compartment on each side of the aircraft where they hide kids on bikes all linked by one long pulley and chain to the turbines! )
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Re: British Airways advertising; are they bonkers?
[Re: stan]
#1362406
23/07/2012 22:21
23/07/2012 22:21
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dlongstaff
Unregistered
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dlongstaff
Unregistered
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The Skids <> Halfords
Last edited by dlongstaff; 23/07/2012 22:34. Reason: Maybe 'Jet' by Wings (the band The Beatles could of been) would of been more appropriate for the BA advert.
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Re: British Airways advertising; are they bonkers?
[Re: stan]
#1362425
23/07/2012 23:04
23/07/2012 23:04
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DanielTheManual
Unregistered
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DanielTheManual
Unregistered
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Maybe explain the meaning of the song to us 'youngsters'?
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