In an ideal world, the fuse box is fine if there is a free slot available that can cope with another 10 amps. However, I could not work out which one I could use, and I did not want to put another 10A through the already fully loaded system (heated seats, sunroof, etc). So, a new line from the battery (remember - fused as close to the battery as possible) was my only choice.
The tip of opening up a wing and feeding a cable through the sunroof drain grommet into the car is less scary than it first sounds

If you don't have a sunroof, there will probably be no grommet and adding one is obviously advisable.